It's not enough to be beautiful, you need "attitude" to be really attractive, in a deep and sustained way.
Something about the angles and poses, the expression or the lighting, conveys attitude.
"I was wondering what attracted me to certain beautiful faces and not others. At first, I thought it was the pose, then realised it's what the pose conveys...a certain attitude. This is why we have favourite clothes, they help us get into a mood. I'm not so interested in painting clothes as capturing what certain garments have done for the woman." Valerie Ellis
The Attitude Collection is all about the interior state - happy, confident, defiant or serene - informing the exterior beauty of the woman.